Mapping tools to explore the value of your creative work.
What is MYCG?
MYCG provides visual tools for exploring the value of your creative practice, projects or enterprise in relation to the network of people and things that define your opportunities for growth✨.
MYCG is based on the research of Dr Michael Pierre Johnson at the Glasgow School of Art’s School of Innovation and Technology, who developed a Creative Growth Model that frames creative work within the network of relationships of culture and practice.
This has been developed and applied with enterprise accelerators (Elevator, SHIFT), cultural development networks (CHARTS Argyll and Isles) and Universities supporting creative development (RCS Innovation Studio, ZHdK Z-Kubator) as an effective way of supporting and evaluating creative and cultural entrepreneurship and innovation.
Why use MYCG?
Prompt cards with hints and examples to guide your responses
How it works?
The MYCG toolkit offers a series of cards with insightful questions to be answered, which are positioned across a canvas to reveal how such factors relate to your goals for creative and strategic growth. You are taken through three stages:
01.
Profiling
Firstly, profiling questions break down what constitutes you and your work in culture and in practice.
02.
Growth
Secondly, growth questions open out what development means for your work socially (who and what you are working with) and economically (who and what you are working for).
03.
Action
Thirdly, action questions prompt you to produce a plan that links your goals to actionable next steps, based on the insights and opportunities you identify from mapping your profile and growth potential.
Toolkits
Three Levels of Engagement
You can work with MYCG at different stages of your creative journey:
01.
Curiosity Level
Here you can use an entry-level canvas that asks the essential questions to explore a new project or creative venture, and what development could mean for you, to inform initial actions.
02.
Professional Level
Here you work with a suite of tools that allow you to go into the detail of the cultural profile of your work and an in-depth network of people, things and systems you need to engage with to develop a strategic action plan.
03.
Ecosystem Level
Here you are responsible for a whole creative and cultural community (e.g. regionally, disciplinary) and are aiming to learn how to apply the tools to support their creative and strategic development as a network. This may include using the tools to facilitate peer support and co-evaluation on shared challenges or areas of interest.